Mango Runway Show


En Route to 080 Barcelona Fashion Show where Glamour took the Stage. Mango's Fall Collection took my Breath Away.

Working late equals running late to practically everything. Even fashion shows. Buh! Meeting at 8.15 PM, running through the city in my high-heels in order to make it to Mango's showing of their fall'2011 collection. Starting at 8.30 PM, we were just in time to pass the hosts (well, 10 minutes late..but we still got in) Guess if we got one of those nice front-row seats? No, not exactly. They were all taken by people who showed up on time, didn't need to work late and wore flats! (No not really, haha but it was all my fault, I admit that) But it wasn't that bad. We still had a great view and I got some really good pictures. The collection was amazing and so was the atmosphere and the building. Although, I'm pretty sure the clothes we saw tonight won't appear in any of Mango's stores. They were so nice (dresses with shoulder pads, glitter and feathers, red carpet dresses with sequins and embellishment, longer blazers and wonderful maxi skirts) and therefore more likely to be put in showrooms and featured in magazines. Here are some pictures:









080 Barcelona Fashion.


I have a press pass for 080 Barcelona Fashion show and I am really excited to be spending this Thursday watching Mango's latest collection appear on the runway followed by other talented European designers and their fall lines!
Sidenote: I will be writing an article on the fashion show so expect photos, inside info and the latest runway trends.



#PR101

"Once upon a time there was a word named Dear. Dear was lovely and sophisticated and made you feel special. But then one day a young and spirited word named Hi came along. Hi was fun and frisky. Hi instantly made you feel like best friends. And just like that, Dear was old and boring. Saying Hi puts you on an even playing field, whereas writing Dear instantly makes you the subordinate. Hi commands respect. Hi is confident. Hi is upbeat and cheerful. Dear is insecure. But don't worry, there is home for Dear and it's in the Cover Letter where formality is expected. Because in a fast paced world of digital correspondence, confidence is king. You have about one second to get someones attention. Grab it!"  DKNYPRGIRL




Having breakfast at Tiffany's.


For the one who lives in BCN



It is a new week and I'm sitting in the office, working on my Fashion E-book. Today, I am researching vintage shops and I just found this amazing store: El Mercadillo. El Mercadillo is a large shop that stocks a mixture of real vintage and inspired clothes. If you are looking for fake Rayban Wayfarers, Sixties style Mod bags and the Beatles T-shirts, this is the place to go! A bit like a mini Camden Market. Location: C/Amalia 19



Frappuccino break.

Walking all over the city, carrying Starbucks orders only proves one fact. That is, I should have picked different shoes today.




In the summertime..

Being in any city during the the summer months can be challenging at times - when all you want for breakfast/lunch/dinner is an ice cube. Of course, we shouldn't complain about the nice weather but none of us want a sunburn. As I am a blond girl with a lot of freckles I decided to do some research in order to find some tips on how to prevent a sunburn.

  • Take vitamin E (nuts, olives)
  • Drink a lot of water to stay hydrated
  • Eat food high on vitamin C (citrus, fruits, strawberries, spinach)
  • Beta-carotene (chili peppers, carrots)





080 Barcelona Fashion.


Can't make it to New York, London, Milan or Paris? Don't worry. If there's anything Barcelones excel at it is art, design and dressing for summer. Combine these and you'll have the 080 Barcelona Fashion - bringing you the most talented designers in Europe. Therefore, this coming week, it is time to hang out in the beautiful city of lights and designers.

Now....Starbucks break. Guess which one's mine?!



Live your dream and wear you passion.


Don't aim for success if you want it; just do what you love and believe in, and it will come naturally (with a little hard work, determination and great shoes of course..)






I want to jump on a plane..








Paris has a certain romantic aura that made me dream of walking the streets - baguette in hand - wearing an imaginary beret for years. I wouldn't mind jumping on a plane and spend a long weekend in the city of love and lights.

Inspiration...


Rainy day...


In the office listening to rainy-day songs after our walk in the rain (to Starbucks and back.) A nice break from the heat if you ask me. I love rainy days.



Thinking.

Paris hasn't changed, New York hasn't changed, London hasn't changed. These cities are as beautiful, romantic and fast-paced as they were one, two or five years ago. But the world has changed. And how we are looking at the world as changed because of the internet. It has given us a digital park bench and we all are allowed to share with the rest of the world everything that we experience and capture on camera for example. I often hear myself and other people as a matter of fact saying "I just love people watching." Well, now you can watch people all over the world. Just go onto blogs such as the Sartorialist for example and you can look at people in Paris, Milano, Los Angeles and Toronto. But then it is up to you of course whether you prefer this or not. Maybe you are like me. Someone who just loves to sit on that park bench with a coffee on that early fall day in October and watch the people in the park. Real life I mean. The whole world is open to you now and it is up to you what you are willing to make of it.


Inspire people to do things that inspire them.

So, I have been bad at giving you updates and fun blog-posts recently /..once again. Working everyday is now a part of my every day-life as a PR girl and sometimes I can't even tell you if it is Tuesday or Friday. But after all, when you have a huge dream, it's important to work hard and set mile-markers for yourself. Even though I am working everyday I see the end date as a mile-mark and this job as something new and chic to put on my resume. Even though I enjoy to work in this position, it is not my dream-job or big goal. But little goals that you can achieve in the short term are important - so that when you do, it gives you that much more of a drive to keep going and try and accomplish your next goal (whatever that may be)...all because you kept yourself interested, determined and confident. Each small "win" will only help push you to that fabulous achievement of all - taking the world and making it into exactly what you want it to be.



Beautiful.


Pitch the perfect pitch..


When leaving my previous internships, I couldn't have been more happy with everything that I learned. Except one little detail. Well, honestly it is not that small of a detail. I am talking about pitching and whether we like it or not, pitching is an important part of being a writer and working in the PR industry. I was used to write the actual pitch but when it came to pitching it, aka sending this over to the big ppl (eg the editors) I have to admit that I had no clue of what I was doing so I handed it over to the Account Executives. And while attending a writing class in Los Angeles which taught me a lot about travel writing, getting into the magazine industry and journalism vs PR, I was still looking like a question mark at the end of the seminar when the professor once again went through the principles of pitching to editors. Therefore, the other day, I was doing some research of do's and don'ts when it comes to pitching. Even though it can be tedious and stressful at times, media relations can be rewarding and a great opportunity to stand out among colleagues. Therefore I am gonna share with you the tips I found at nycprgirls this morning! Read and take notes.




  • Avoid mail merge at all costs. Even if you’re sending the same email to every one of your media contacts, it’s easy to tell when you’ve sent one giant merge.
  • Personalize your pitch as much as possible. This may be a given, but any indication that you’ve actually read what they wrote sets the stage for a response.
  • Use read receipts. Some find them annoying, but I can’t stress how vital they’ve become to my pitching strategy, especially when sending event invites. If the editor/reporter deletes without reading, you give them a call or send to another appropriate contact at that outlet.
  • Get them on the phone. Even if you have to make continuous calls throughout the day, if this media contact is a fit for your pitch, talk to them live. You can easily win them over in a conversation as opposed to email.
  • Don’t take no for an answer. If you receive a response from a media contact declining your pitch, kindly ask if there’s another contact at their outlet that would be more applicable. The worst that could happen is not receiving a response back, but at least you asked!


Monday Meeting.

 

It's bizarre not to have the time available in the day to keep up with my favorite hobby - writing (...on my blog) Luckily I work for a company that allows me to bullet point - in writing articles together with my other working tasks. It's easier to be good a something that you truly love, am I right? (Pst, look at my Spanish calendar...I'm making progress!)

 


H2O..OHH!

Living in Barcelona I am used to hot HOT weather and as I love to go out running, I am also addicted to water - a lot of water! We all know that you are supposed to drink a lot of water everyday. Drinking 8-12 glasses of aqua daily has countless health benefits. For example, water hydrates your skin making you look younger and it assists in weight loss.




Of course you deserve some frizzy drinks and cocktails in the summertime, but try to drink a lot of water in between.



I read some tips from Lauren Conrad on how to jazz up your H2O


  • Fruit – Slice it up and toss it in.  Try different fruits or even different combinations of fruit. Some popular ones are cucumbers, lemons, limes, oranges, strawberries, raspberries… and the list goes on.
  • Mint – Try adding a few mint leaves to your water.  It will give it a refreshing twist.
  • Ice – Fill an ice tray with your favorite all natural fruit juice and put it in the freezer. When the cubes have frozen try adding a couple to your water for a hint of flavor.


The world is yours. Go get it!


Writing, big cities, making to-do-lists, travel, socializing an meeting new people, knowledgeable meetings, photographs. These are just a few of the things that I love about my career. After an interview today, I was asked: Where do you see yourself in your future career? Well, I answered (and I believe the lady could hear me smiling over the phone..) "In the magazine industry of course!" However, I can not help of being happy over where this dreaming-of-becoming-a-writer- motivation has lead me today. When driving down Sunset Boulevard in LA with my favorite songs streaming from the radio, helping important stylists and talking to editors in NYC. While walking down the beautiful streets of Diagonal in Barcelona or London, finally having my weekly column, traveling between airports and discovering new cities I know that I did what I could to make it happen for myself. Hopefully, in one-two years from now I am gonna think the same when glancing up at the skyscrapers in NYC with a Starbucks coffee in one hand and a notebook under my arm. Never stop following your dreams.








Ups and downs of working in PR


The best feelings:


✓ Landing the perfect internship you have been dying for

✓ Hearing back from a media contact that's been ignoring your emails

✓ Working late hours, knowing that you are one step away from a promotion

✓ Being invited to fun events and sample sales

✓ Seeing your story appear in your favorite magazine

✓ Having your boss or manager hugging you, saying you're doing a great job!

✓ Creating relationships with target editors, knowing that they are happy to work with you

✓ Getting an email back from your client that says "WOW!"




The worst feeling:


Hitting the send button on a pitch email too fast (ahhh, I hate that!)

Hanging up the phone after an awkward call

Shipping away an important/urgent package to the wrong address (nothing worse!)

When your friends at work think you are starting to become "bossy"




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