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Back to making years by semesters...

Fall is knocking on the door. For many of us that means heading back to school (if you haven't already..) From what I have noticed on tweet-backs etc, I believe that many of you pretty followers are considering a job in the PR industry. As I am a PR major and have been for the past 3 years, I can tell you a little bit about what courses that should be on your schedules. If not...I suggest you take an evening course on the side for a wider knowledge!

Although I have been working in fashion PR during the past year, there are a lot of different PR agencies out there. Financial PR, political PR, beauty PR and lifestyle PR just to name a few. Therefore, it is important to learn a little bit about each field.

  • English - what I have learned so far is that writing and communication skills are essential when it comes to pursuing a career in Public Relations.
  • PR programmes - what is a press release, a pitch, a blast?
  • Writing for Public Relations - how do I write a press release, a pitch or a blast?
  • Marketing - know the difference between traditional and digital marketing. Marketing is closely linked to PR and in order to create a successful PR campaign, one need to know good marketing. Who is your target audience, where do you reach your them and what message will they listen to?
  • Advertising - it is important to know the other side of the business.
  • Media Relations - as an intern I had to deal with media relations on a daily basis. Who should you reach out to, what is newsworthy and who is the one to decide that it's news?
  • Social Media - we all know how important social media is in today's society. In order to reach a wide audience, companies use twitter, youtube, blogs and facebook. Know how to use these social media sites!
  • Media Law - learn about confidentiality and do not say or publish something that's not supposed to be said or published.
  • Finance and accounting - in the future, you might find yourself analysing company accounts and manage budgets.

Rainy days..

I'm heading to the library. The 20 days I have left before starting school will feel like 40 in workload.

Oh na na what's my name.

We all know the awkward and embarressing moment when;
at a party, on the street or in the office, one forget the other person's name.
It has happened to me and I'm sure it has happened to you.
And of course we all would get offended if
we realized that the one we...thought we knew..
or work/worked with misspelled or even forgot our name!
I mean, all the time we have spent drawing and
coloring our names in kindergarten
and on our notebooks in high-school,
our name is extremely important to us.
Personally, I carry a necklace with my name on it everyday
and to be honest; if I would receive an email or
a facebook message from someone misspelling my name
I wouldn't have that much interest in reading any further.
Because the person much have a) rushed the email or
b) don't know me.
So anyways, the other day while sending
away an email to a potential employer here in Sweden
(if I am home for a month before going back to school I thought
I might as well make the most out of my time here..)
I did a big as in BIG mistake.
Yes, I misspelled the name of the employer!

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