Back to making years by semesters...
Fall is knocking on the door. For many of us that means heading back to school (if you haven't already..) From what I have noticed on tweet-backs etc, I believe that many of you pretty followers are considering a job in the PR industry. As I am a PR major and have been for the past 3 years, I can tell you a little bit about what courses that should be on your schedules. If not...I suggest you take an evening course on the side for a wider knowledge!
Although I have been working in fashion PR during the past year, there are a lot of different PR agencies out there. Financial PR, political PR, beauty PR and lifestyle PR just to name a few. Therefore, it is important to learn a little bit about each field.
- English - what I have learned so far is that writing and communication skills are essential when it comes to pursuing a career in Public Relations.
- PR programmes - what is a press release, a pitch, a blast?
- Writing for Public Relations - how do I write a press release, a pitch or a blast?
- Marketing - know the difference between traditional and digital marketing. Marketing is closely linked to PR and in order to create a successful PR campaign, one need to know good marketing. Who is your target audience, where do you reach your them and what message will they listen to?
- Advertising - it is important to know the other side of the business.
- Media Relations - as an intern I had to deal with media relations on a daily basis. Who should you reach out to, what is newsworthy and who is the one to decide that it's news?
- Social Media - we all know how important social media is in today's society. In order to reach a wide audience, companies use twitter, youtube, blogs and facebook. Know how to use these social media sites!
- Media Law - learn about confidentiality and do not say or publish something that's not supposed to be said or published.
- Finance and accounting - in the future, you might find yourself analysing company accounts and manage budgets.
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