#PR101
"Once upon a time there was a word named Dear. Dear was lovely and sophisticated and made you feel special. But then one day a young and spirited word named Hi came along. Hi was fun and frisky. Hi instantly made you feel like best friends. And just like that, Dear was old and boring. Saying Hi puts you on an even playing field, whereas writing Dear instantly makes you the subordinate. Hi commands respect. Hi is confident. Hi is upbeat and cheerful. Dear is insecure. But don't worry, there is home for Dear and it's in the Cover Letter where formality is expected. Because in a fast paced world of digital correspondence, confidence is king. You have about one second to get someones attention. Grab it!" DKNYPRGIRL
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