Charlotte Giver - fashion events, articles, spontaneous trips, days at my internship

Hey, do you want to know a secret? It's really a long story but I'm gonna make it short. PR is the new journalism! When you are buying a magazine for your 5 dollars (if you are lucky, $3), you are buying something with such a complex process and history. Let me tell you why, and I did not know this five years ago when I was fighting my hardest to get into journalism with PR as a second choice. As you already might now, publishers of magazines earn money from advertisement, subscriptions and the sales generated from the newsstand. The key to this success is you! In other words, the readers. If a magazine listens to its audience and gives them the stories they demand it will make the big bucks. Depending on the magazine and its readers of course, there will be everything from articles, features, celebrities, fashion pages and advertisement. So where do these features and articles come from? You might already know this but before, I actually thought that these came from the editors and journalists who I pictured myself flying all over the world researching and interviewing in order to create these stories. This happens when it comes to the interviewing part but in general, I was wrong. Magazines need articles and organizations need publicity and here is where most of the stories happen. The key to all this is PR; the relationship between the PR people and the organization and the relationship between the PR people and the editors. So the next time you see a nice summer dress on Rachel Bilson next to some paragraphs talking about Stella McCartney's new summer collection, this is not a journalist interviewing her, quoting her on how she loves the new clothing line. It's all PR work!