Globalisation, internationalism, americanisation, the ideology of western-style or whatever you want to call it. Either way, we can't deny the fact that our world is becoming more and more international. People travel abroad as soon as they finish high-school with big city dreams of becoming a lawyer driving that Range Rover along the east coast and we have been raised up watching Legally Blond, the OC and Sex and the City ever since we turned fifteeen. Of course we are being influenced! Just think about how many times you say the word "like", "totally" or "whatsup?". Traditional food and drinks are being kicked out of the market by coffee shops and numerous chains of fast food. The film industry is being dominated by big american media giants such as Warner Bros, Walt Disney, Universal, FOX, Sony and Paramouth Pictures and we do not only love the movies and shows, we want to be just like the main characters, dress just like them and live on Park Avenue in New York or by the beach in OC - just like them. Take a look at Hollywood for example and how the american government put an enormous amount of money in its filmindusty with the intention of selling the movies to the rest of the world, making the rest of the world want to live that perfect movie life, have that career and nice car; Just like they do in the movies, just what they sing about in the songs, how they fall in love and how they eat chocolate and ben and jerry's ice-cream in front of the TV after getting their hearts broken. What we see is a global media promote relations of dependency. You can discuss whether this is a good or a bad thing. The question is: How would our lives look like without those girlymovies, shows about relationships and news from the other side of the ocean? I think the 'occidents' (us in the west) would be quite isolated while the 'Rest of the world' (non-western countries) would struggle to afford creating their own movies, shows and other media. American media is cheaper to make and cheaper to buy in. Local producers of media texts simply cannot compete with american texts. And remember "Hollywood is not America". Even thought there is some rubbish in the movies and media, we can find a lot of happiness and motivation, visions and drive. After all, I should not be the one writing this article due to the fact that it turns out that I am not "totally" critical to globalisation. I am international and love America (the none-hollywood-kind-of-America). Obviously I still remain Swedish and I always will. Believe me when I say: I will never loose my accent! Neither will I loose my values, beliefs, childhood memories, the happiness of the summer in Sweden and opinions. Although I like listening to the Goo goo dolls, Steve Wonder and Augustana, having OC marathons while believing New York can be just as wonderful and happy as one of those 20th Century Fox movies during that sunny day in Apri, having drinks in Soho together with your friends.
