Back to making years by semesters...

Fall is knocking on the door. For many of us that means heading back to school (if you haven't already..) From what I have noticed on tweet-backs etc, I believe that many of you pretty followers are considering a job in the PR industry. As I am a PR major and have been for the past 3 years, I can tell you a little bit about what courses that should be on your schedules. If not...I suggest you take an evening course on the side for a wider knowledge!

Although I have been working in fashion PR during the past year, there are a lot of different PR agencies out there. Financial PR, political PR, beauty PR and lifestyle PR just to name a few. Therefore, it is important to learn a little bit about each field.

  • English - what I have learned so far is that writing and communication skills are essential when it comes to pursuing a career in Public Relations.
  • PR programmes - what is a press release, a pitch, a blast?
  • Writing for Public Relations - how do I write a press release, a pitch or a blast?
  • Marketing - know the difference between traditional and digital marketing. Marketing is closely linked to PR and in order to create a successful PR campaign, one need to know good marketing. Who is your target audience, where do you reach your them and what message will they listen to?
  • Advertising - it is important to know the other side of the business.
  • Media Relations - as an intern I had to deal with media relations on a daily basis. Who should you reach out to, what is newsworthy and who is the one to decide that it's news?
  • Social Media - we all know how important social media is in today's society. In order to reach a wide audience, companies use twitter, youtube, blogs and facebook. Know how to use these social media sites!
  • Media Law - learn about confidentiality and do not say or publish something that's not supposed to be said or published.
  • Finance and accounting - in the future, you might find yourself analysing company accounts and manage budgets.


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